about us
Breeding with
Care SINCE 1996
Aquazone Indonesia was founded in 1996, starting from a small home setup with just a few self-made aquariums. Our early focus on cichlid breeding led us to become a specialist in ornamental freshwater fish.
In 2006, we launched our export division to serve international clients and have since grown into a trusted breeder and exporter of over 500 freshwater fish varieties. With a high-tech, eco-friendly system and more than 3,000 tanks, we now supply to customers in 50+ countries worldwide.
Our Milestone
1996
The first establishment of the company as a commercial fish breeder
2006
Our first export for Asia
2011
- Started to export worldwide to 5 continents
- Officially become OFI Member
2014
Received “Adikbati Mina Bahari Award” from the Ministry of Marine and Fisheries as the “Best Export – Commercial Company with the Best Practice of Bio-Security”
2015
Opened the second export facility as a new-modern facility
2016
Received another Award from the Ministry of Marine and Fisheries as the “Best Export – Commercial Company with the Best Practice of Bio-Security”
2017
Received more Award from the Ministry of Marine and Fisheries with the category of “Best Export – Commercial Company with the Best Practice of Bio-Security”
2018
Open OCO Haus, an advanced fully Bio-Secured & nature friendly breeding facility
2019
Company achieved & runs with ISO-9001
2025-NOW
Open Aquazone Indonesia 2, a New Bigger & Better Facility, with advanced fully Bio-Secured quarantine & breeding facility.
Our Vision & Mission
Vision
To be one of the best provider of the high quality tropical fish in the world with a prompt response to customer’s inquiries and also a competitive price selling.
mission
- Build a good and wide networks with suppliers and customers.
- Add more new varieties breed items from time to time.
- Applied new, innovative, and updated system and technology (water system, acclimatization system, packing system).
- Send a high quality and healthy fishes.
- Applied BIO-SECURITY system consistently.
- Creating a solid and professional team.
Meet the Founder
HARTONO SUN SUN
Founder & Managing Director
Born in Bandung in 1977, Sun Sun holds a law degree and founded Aquazone Indonesia in 1996 as his first job and business. Starting from a small home setup, he grew Aquazone into a trusted global exporter, serving clients and government partners worldwide through innovation and long-term vision.
THERESIA SUTEDJA
Marketing Director
Born in Bandung in 1985, Theresia earned her business degree in Japan and gained international experience in Singapore. After four years in Japan, she adopted the Kaizen philosophy of continuous improvement, which she applies alongside Sun Sun to drive Aquazone’s sustainable growth and global expansion.
Meet the Team
The Breeding Team
This team manages daily fish production and care. Starting with cichlids in 1996, they now breed both local and imported species for variety.
The In-House Team
Responsible for fish health and quarantine. They ensure all incoming fish are well treated and all outgoing shipments meet our quality standards.
The Export Team
Handles end-to-end export processes, ensuring all requirements are met and customer satisfaction is consistently delivered.
Let's Talk about Fish
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FAQ
1. How profitable is a fish tank business?
A fish tank business can be profitable when managed efficiently, especially with high-quality fish supply and consistent customer demand. Profit margins depend on setup cost, species sold, and distribution reach.
2. How to start an aquarium shop?
Start by identifying your target market, preparing tanks and filtration systems, sourcing fish from a reliable exporter like Aquazone Indonesia, and ensuring proper licenses and maintenance procedures.
3. Is it expensive to own a fish tank?
Initial setup can range from affordable to premium, depending on tank size and equipment. Maintenance costs stay reasonable with proper filtration and regular care.
4. Is a fish tank a lot of maintenance?
Not necessarily. With a stable system and quality filtration, maintaining a fish tank is simple—just routine cleaning and water checks.
5. Is owning a fish tank hard?
It’s easy once you understand basic care. Choosing hardy species and proper setup from the start makes fishkeeping enjoyable for beginners.
6. Can I buy aquarium fish online?
Yes, Aquazone Indonesia offers global shipping for tropical ornamental fish. All orders are health-certified, safely packed, and export-ready to your country.